Be the first to hear about socio-economic and cultural influences, events and changes in consumer behaviour likely to have an impact on the industry before they have a significant effect on the marketplace.
Our monthly case studies all include an assessment of how these themes relate to current consumer trends.
Exploring practices along the product development life-cycle, the impact of processes on the welfare of people and the planet, and how these actions are translated to the consumer.
An exploration of how people are maintaining their physical and mental wellbeing, and how brands are reacting in order to support and fuel healthy lifestyles.
An assessment of how lifestyle, society, culture and region impact the way people consume and interact with food and drink brands.
Providing an opportunity to stay ahead of how packaging design, product format and communications are evolving to excite consumers and increase efficiencies for brands.
Looking into the strategies required to engage different consumer groups and addressing how age, gender, social economic grading and common interests all impact brand activity.
Addressing the strategies used to shape the perceived value of product ranges, including the use of premium/value driven ingredients, pack styling, consumption experience and communication.
Our team of world-class food and drink analysts report monthly on over 30 food and drink categories providing actionable intelligence and recommendations.
Every month we identify those companies making the biggest impact. See first hand how industry leaders and innovators are influencing the industry.